Dr. Janet Spirer has followed two different, yet complimentary paths. First, as a B-School Professor she taught marketing, sales, and business strategy courses. She also managed a consulting practice focusing on sales productivity and marketing – working with a variety of Fortune 500 clients ranging from Xerox to GE to IBM.
Pursuing both a consulting and an academic career has provided Janet with a unique perspective – keeping up-to-date with current thinking in the field, as well as, seeing these ideas implemented in the market place. She translated those experiences into a book – Parlez-Vous Business – that helps sales people develop the business savvy to sell successfully.
Since co-founding Sales Momentum in 2000 with Richard Ruff, Janet has worked with Fortune 500 clients to design customized sales training programs to improve their sales effectiveness. Sales Momentum clients cross industries and include: UPS, Boston Scientific, Textron, Smith & Nephew, and The Center for Creative Leadership. She also co-authors the Sales Training Connection blog.
In 2010 Janet and Richard founded Sales Horizons. The purpose for starting Sales Horizons was to transfer the experiences learned from working with Fortune 500 companies into a set of best practices that could be delivered online to anyone, anyplace, anytime.
Dr. Spirer received her Ph.D. from The Ohio State University, an M.P.A. from The University of Texas at Austin, and a B.A. in Economics from Brooklyn College. She holds the appointment of Professor Emeritus at Marymount University.